Top AI Tools for Lawyer Marketers

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In the event you’re a lawyer or advertising and marketing skilled charged with advertising and marketing your legislation agency, try these prime AI instruments for lawyer entrepreneurs in 2024.

You might be most likely experimenting with Generative AI platforms like ChatGPT, Gemini, Microsoft CoPilot or Claude for advertising and marketing and writing duties — whether or not for article outlines, key phrase analysis, matter concepts, headline concepts or summarizing lengthy content material for social media posts.

However GenAi instruments can do much more for you.

On the Advertising AI Institute’s current AI for Writers Summit, audio system demonstrated a number of wow-worthy instruments that concentrate on streamlining and enhancing particular advertising and marketing and content material writing duties. Listed here are a couple of instruments to contemplate including to your legislation agency’s advertising and marketing tech stack.

Perplexity for Search and Analysis

Perplexity is getting a number of love from the tech world as traders rally across the potential Google competitor. Whether or not it could actually change Google as your go-to search software is one other article (this one). For my cash ($20 a month), Perplexity has huge potential. In contrast to another search and GenAI instruments, Perplexity returns coherent, exactly focused outcomes with embedded footnotes that hyperlink on to a sidebar of analysis sources. You’ll be able to even open up a sidebar that lists the entire sources and hyperlinks. (In fact, it’s as much as you to find out whether or not you belief them.) And also you don’t should be a immediate engineer to make use of it — your garden-variety search question works nice. (Perplexity will ask you inquiries to refine the question as you go).

The standard of Perplexity’s search outcomes is horrifying good and blazing quick.

The AI Advertising Institute’s Mike Kaput says he makes use of Perplexity to fill in gaps in his writing and analysis, for instance, when he wants a particular instance, a case examine, or any kind of statistic. “I genuinely discover that it produces higher high quality outcomes at about 10 instances the velocity of conventional Google search,” says Kaput.

Right here is the primary consequence the free model of Perplexity served up when requested to assist with a writing project. The primary sources are highlighted above the reply, and I’ve circled a footnote:

The free model makes use of enhanced GPT-3.5 and permits a restricted variety of search classes and conversations (known as threads) with shorter solutions. The professional model pulls from a number of sources — Claude 3, GPT-4, and Mistral Giant. Utilization is principally limitless and the responses are longer and embody up to date real-time info.

One other good function: By default your threads keep personal, although you may share the hyperlinks with collaborators. Even while you flip the swap to public, no one can see your thread till you truly share it. And Perplexity is not going to use your information to coach itself until you agree.

Agora Pulse is a social media administration platform that lets you schedule social media posts throughout totally different social media websites — not so totally different from comparable instruments. Agora Pulse additionally tracks your efficiency with deep reporting capabilities that can assist you tweak your technique and enhance outcomes. However the killer function is Agora Pulse’s Writing Assistant, which makes use of GenAI that can assist you write and edit posts so they’re extra partaking to your particular viewers and in step with your model. You’ll be able to ask it to put in writing a submit for you, or write one your self, after which ask Agora Pulse to rewrite in numerous tones and codecs, says Kaput. For instance, you may ask it to make your submit funnier or extra partaking or extra assertive. When you’re completed enhancing for tone, Agora Pulse can lengthen or shorten posts primarily based on the platforms you may be posting to.

Writing Assistant by Agorapulse

Agora Pulse is free with restricted options. The paid variations embody reporting options with Google Analytics integration, AI writing instruments with Canva integration for producing photos, commenting instruments, and shared calendars for groups.

When you can cobble collectively an analogous social media workflow utilizing different instruments — together with Chat GPT and different GenAI instruments to put in writing social media posts — however utilizing Agora Pulse saves time creating, posting and particularly reporting outcomes. And utilizing these options will seemingly result in higher outcomes. Take into account that branding and authenticity will turn out to be more and more necessary as GenAi platforms turn out to be extra pervasive. Agora Pulse isn’t low cost, however even the enterprise plan prices lower than comparable social media administration platforms.

For a primer on methods AI can be utilized for social media administration, right here’s a superb submit from the AI Advertising Institute on AI in Social Media.

Descript for Video and Podcast Manufacturing

Descript is a one-stop answer for producing podcasts and movies with easy-to-use enhancing and transcription options. Modifying instruments help you delete filler phrases, sentences and entire sections on a platform that appears like a traditional doc, in addition to overdub and regenerate audio to clean out awkward passages. The Studio Sound function can degree out voices and take away background noise, so you may improve audio high quality (say, when presenters are in separate locations). As well as, you may change video backgrounds, add captions and create promotional clips.

Plans can be found for people and groups at $12 and $24 per 30 days respectively. Options embody transcription hours and distant recording hours (as much as 30 hours every relying on the plan), video export in varied resolutions, filler phrase removing, AI voice-to-text (which you’ll practice by yourself voice for intros or captions, for instance), Studio Sound, a inventory library of royalty free photos, and — that is weirdly cool — “AI eye contact.” This function corrects the video to make it appear as if you’re trying on the digital camera (and never a teleprompter or elsewhere).

There are dozens extra AI instruments for advertising and marketing and extra debut day-after-day. Test again typically for updates to this submit. Meantime, listed below are a couple of different instruments so as to add to your authorized advertising and marketing tech stack.

Rasa.io for Automated Electronic mail Newsletters

Rasa.io curates and writes newsletters for you robotically. You present tips on matters to cowl and level to the sources you belief — web sites, publications, and blogs, for instance — and rasa robotically generates a publication so that you can approve and ship to your purchasers or subscribers. Killer options: Rasa can hyper-personalize your publication to every recipient’s preferences by monitoring their engagement. Over time, Rasa will get higher and higher at tailoring the publication, which ends up in higher e-mail engagement and open charges. Pricing ranges from $190 to $490 per 30 days.

Grammarly and Hemingway Editor Plus for Sprucing Your Writing

Grammarly and Hemingway have been round for a couple of years however have just lately upped their recreation. Grammarly makes use of AI to robotically edit your content material for grammar, fashion and tone and has just lately added writing instruments. You merely add the Grammarly plug-in to instruments you utilize day-after-day, like Google Docs, or paste your textual content into the Grammarly app and it’ll flag typos, errors, and sentences it thinks you may enhance for readability or tone. Primary Grammarly is free and the paid professional plans begin at roughly $12 per seat per 30 days.

Mike Kaput recommends combining Grammarly with Hemingway Editor Plus. Hemingway opinions your writing and suggests easy methods to rewrite it to be clear and to cater to a sure studying degree.

“It is a main writing hack in my very own work,” says Kaput. “In the event you use Hemingway persistently in your writing you’re going to provide a lot better work that could be very punchy, clear and compelling.”

You’ll be able to both drop your textual content into the Hemingway editor to establish wordy or advanced sentences that want simplifying or spotlight passages you know need assistance. You’ll be able to rewrite sentences your self or ask Hemingway for assist.

Test again — we’ll be updating this submit with extra AI advertising and marketing instruments.

MAICON is Coming to Cleveland

Because of the Advertising AI Institute for offering free and paid academic occasions just like the Author’s Summit. September 10-12, the Institute will current its annual Advertising Synthetic Intelligence Convention, MAICON, in Cleveland. It’s a good way to remain on prime of latest developments!