Missing faces on Reese’s Halloween candy targeted in would-be class action

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Lacking faces on Reese’s Halloween sweet…

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Lacking faces on Reese’s Halloween sweet focused in would-be class motion

By Debra Cassens Weiss

January 5, 2024, 8:51 am CST

Reese’s labeling portrays its specifically formed chocolate peanut butter merchandise as pumpkins, ghosts, bats and footballs, however the carved chocolate designs proven on the package deal are usually not on the candies, based on a $5 million proposed class motion lawsuit.

The Russo Agency filed the Dec. 28 lawsuit in federal courtroom within the Center District of Florida. It alleges that the “materially inaccurate” product photographs violate Florida’s Misleading and Unfair Commerce Practices Act.

Shoppers “have been tricked and misled” by the photographs on the product packaging, the go well with says, citing and linking to shopper movies posted to YouTube. One reviewer, for instance, mentioned she anticipated the sweet to have a jack-o-lantern face, nevertheless it truly regarded like “a chocolate blob” and “an enormous turd.”

One other YouTube reviewer held up the package deal, together with the precise contents, calling the sweet a “monstrosity.” After taking a chunk of the sweet, he provides, “And essentially the most annoying factor about it’s it’s fairly good. It’s a pleasant peanut butter little chocolate bar snack.”

The go well with says Reese’s modified its Halloween-shaped sweet packaging two or three years in the past. Earlier than the corporate precisely portrayed the formed product. However now, the photographs present carvings on the sweet “to spice up gross sales and revenues,” the go well with alleges.

The Washington Put up lined the case and contacted candymaker the Hershey Co. for remark. A spokesperson informed the Washington Put up that the corporate doesn’t touch upon pending litigation.

The case is Kelly v. the Hershey Co.