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Lawyer at Work’s writers work arduous all yr to deliver us sensible knowledge and how-to recommendations on advertising your legislation agency and bettering your small business growth expertise. We’re proud to current the countdown for this yr’s listing of the 20 high authorized advertising articles. (Scroll down for previous yr’s winners.)
Congratulations — and thanks — to all of Lawyer at Work’s contributors.
High Authorized Advertising Articles of 2023
20. After Referrals, It’s Recon Time: How Small Companies Discover Legal professionals by Katherine Hollar Barnard
19. Suggestions for Designing and Printing Your Regulation Agency Enterprise Card by Joan Feldman
18. Find out how to Differentiate Your self by Sally Schmidt
17. 11 Suggestions for Selecting the Proper Regulation Agency Area Title: Key Insights by Annette Choti
16. Native Networking at Each Stage of Your Authorized Profession by Shari Lee Sugarman
15. 5 Steps for Structuring Regulation Agency Newsletters by Michelle Troutman
14. Why You Ought to Nonetheless Begin a Podcast for Your Regulation Agency by Annette Choti
13. Generative AI for Regulation Agency Advertising: A Midyear Replace by David Arato
12. Construct Your Authorized Apply With Consumer-Centric Promoting by Jay Harrington
11. Finest Practices for Your Regulation Agency’s Weblog in 2023 by David Arato
10. Suggestions, Instruments and Finest Practices for DIY Authorized Entrepreneurs in Small to Midsize Corporations by Lauren McNee Doherty and Laura Gutierrez
9. Three Locations to Spend Your Networking Time by Meyling Ly Ortiz
8. What Received You Right here Received’t Get You There: Instruments for Regulation Agency Progress by Erik Mazzone
7. Is This Award Actual? 5 Clues to Sniff Out Scammers by Amy Hunt
6. 5 Suggestions for Successfully Utilizing LinkedIn to Entice Shoppers by Annette Choti
5. LinkedIn for Legal professionals Who Don’t Like LinkedIn by Amy Hunt
4. Ought to You Use ChatGPT to Generate Your Regulation Agency’s Advertising Content material? By David Arato
3. Unbelievable Regulation Agency Advertising Statistics by Annette Choti
2. Make Rain by Forming Good Habits by Sally Schmidt
1. High Regulation Agency Web site Design Traits by Karin Conroy
High Authorized Advertising Articles of 2020
How do you retain up with legislation agency advertising — and must you? — with the world turned the wrong way up? Listed here are the highest 10 advertising articles written on the very begin of the pandemic.
10. How Will Your Advertising Evolve After COVID-19? by Barbara Malin, Jill Weber and Adam Severson
9. Regulation Agency Branding Workout routines: Model Your Agency by Design, Not Default by Mark Homer
8. Outsourcing Your Regulation Agency’s Promoting? A Lead Technology Guidelines by Will Hornsby
7. Is Your Disaster Communications Plan Able to Deal with a Pandemic? by Gina Rubel
6. Construct Belief and Add Worth By means of Authorized Advertising by Jay Harrington
5. Concentrating on an Business Area of interest in 7 Steps by Sally Schmidt
4. Find out how to Keep Afloat as a Small Regulation Agency: Panic Is Not An Possibility by Conrad Saam
3. 7 ‘Public Talking’ Suggestions for Videoconferencing by Marsha Hunter
2. A 30-Day Enterprise Improvement Plan for Legal professionals by Jay Harrington
1. Reassuring Shoppers You’re Ready for COVID-19 by Susan Kostal
High 20 Authorized Advertising Articles of 2019
20. Navigating the Maze of Lawyer Promoting Guidelines by Will Hornsby
19. 5 Article Concepts to Assist You Join With Shoppers and Drive Enterprise by Emily Brooks
18. 5 Steps to Beginning an Electronic mail Publication by Laura Ernde
17. Say No to These Outdated web optimization Techniques by Mike Ramsey
16. What Do You Do? Crafting Your Elevator Speech by Sally Schmidt
15. Find out how to Turn into a Thought Chief by Jay Harrington
14. Largest Impediment to New Enterprise by Sally Schmidt
13. 5 Easy Strategies for Growing Referrals by Mike Margol
12. How Do You Know It’s Time to Rent a Advertising Skilled? by Kate Shipham
11. How Regulation Corporations Are Utilizing Infographics for Advertising by Brandie Knox
10. Superbowl Commercials for Legal professionals (Some Are Downright Prison) by Jeremy Kocal
9. This Is How You Construct a E book of Enterprise by Jay Harrington
8. Staying Aggressive: 7 Suggestions from 7 Authorized Advertising Execs by Jennifer Simpson Carr
7. Rewarding Your Referral Sources by Sally Schmidt
6. A Easy 3-Month Technique for Legal professionals Who Are New to LinkedIn by Jay Harrington
5. 5 Superior Mingling Methods for Skilled Gamers by Bull Garlington
4. 5 Inquiries to Ask Earlier than You Reply to an RFP by Matthew Prinn
3. Authorized Enterprise Improvement Completed Proper by Jay Harrington
2. Find out how to Create a Referral Machine: 9 Suggestions by Julie Savarino
1. Give the Folks What They Need: Lawyer Bios by Ruth Carter
High 20 Authorized Advertising Articles of 2018
20. Bundle Your self for a Favorable First Impression by Sally Schmidt
19. LinkedIn: Take the Time to Inform Your Story by Susan Kostal
18. Killing Advertising for Legal professionals: Interview with Robert Rose by Ruth Carter
17. Networking with Profitable Legal professionals: A Counterintuitive Tip by Dustin Cole
16. Throwing Lampshade: Getting Higher in Social Conditions by Jared Correia
15. 4 Easy Steps to a Lead-Producing Web site by Jay Harrington
14. Is Emotional Intelligence the Key to Higher Cross-Promoting in Regulation Corporations? By Wealthy Bracken
13. 5 Finest Practices for Regulation Agency Content material Advertising by Jay Harrington
12. Enterprise Improvement Abilities That Don’t Take Expertise by Sally Schmidt
11. Comply with As much as Enhance Your Probabilities of Getting Enterprise by Sally Schmidt
10. Make the Most of Enterprise Improvement Conferences by Sally Schmidt
9. A Younger Lawyer’s Path to Prosperity: Construct a Highly effective Private Model by Jay Harrington
8. Three Advertising Finest Practices for Legal professionals Who Hate Advertising by Chans Weber
7. 5 Methods Legal professionals Can Use Google Traits by Julie Howell
6. Handwritten Notes Assist Construct Actual Relationships by Bull Garlington
5. Regulation Agency Web site Traits to Watch: Suggestions from Drew Barton, Andrew Cabasso, Karin Conroy, Steve Matthews & Mike Ramsey
4. High 10 Lawyer Directories The place You Ought to Be Discovered by Chris Dreyer
3. Recommendation to New Associates on Turning into a Rainmaker by Mike O’Horo
2. Make It Rain: 5 Steps to Get New Shoppers by Heidi Nadel
1. The Secret Science of Mingling by Bull Garlington
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